Hey ya'll! A little business owner transparency here...if you've not figured this out about us yet, you're about to... we're an open book here at Mollycoddled Hash Slinger.
Why? Well, quite simply, we believe that "Molly" has life of her own and that we're simply along for the ride. Molly's growth is a direct response to your support and willingness to share us with your friends, family and clients. That being said, she's partly yours too!
2021-WOW! From the opening of our flagship retail store Labor Day weekend 2021 through the end of the year-HOLY SMOKES ya'll! You showed up BIG for us in 2021! THANK YOU!
The fourth quarter of each year (Q4) is hands down our busiest season of the year (mostly due to our corporate gifting program and our clients sending holiday gifts nationwide to their clients). It's a "high" that I personally thrive off of and the detailed organization it takes to make all the moving parts work that time of the year (seriously, my God-given talent) is really something that feeds my soul.
In the five years past of operating our company out of a "ghost kitchen" (this is a "new" industry term but not new to us as we reverse engineered our growth), Q1 of the new year would roll around and be no big deal. Operating out of a ghost kitchen allowed us to grow with very low overhead and although we'd have seasonal "spikes", the demand for our products were fairly even through the year.
Q4 of 2021 brought us a lot of "new busy" with our flagship retail store which naturally leads us to Q1 of 2022. A little transparency--I miss the "high" of Q4 with the added busy of a new retail store. Frankly, I think our team does too. Right now, we're finding our new groove in slightly slower pace at the shop and moving into our first Valentine's Day with a retail store not knowing what to expect. You see, Valentine's Day is typically an "impulse buy" holiday that we've not really been able to capitalize on in the past since we didn't have a retail store.
Side note: Have you been by to see us yet this year?! We have some DARLING Valentine's merchandise.
This January retail "lull" is something I was used to while in college (and a few years after graduating) when in retail management, so you'd think I'd be used to it. Like riding a bike, right (we won't talk about how many years ago that may have been, okay??)? HA! Seriously though, I HATE the January "lull"! We know as years go on and we continue to grow, the lull will slightly disipate but for now it sort of sucks.
Although we're in a "lull" right now, I can promise you we're not twiddling our thumbs. We've been working on a little R&D (research and development) for new products (ummm....hello Candy Floss Glitter Bombs!), adding pop-up events to our spring calendar, setting yearly business goals, display resets, deep cleaning and other 'fun' things. In the grand sceme of things, there will always be a "lull" at the start of the new year for retail and Q4 will always be our height with the industry we're in.
Here we are closing out January and preparing for all that spring has to offer retail businesses. Long story short, now that the fall/winter holidays are over, don't forget us! Come see us (yes, seeing us on our website counts as visiting us too) because we miss you!
Think of us when you...
...need a gift
...are hosting a special event
...need to say "thank you"
...have client gifting needs
...special occasions arise
...deserve to treat yourself
See you SOON!
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